AI is going to make websites much easier to build. And much faster. I'm pretty sure of that. But ...AI is going to make websites much easier to build. And much faster. I'm pretty sure of that. But ...
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Agreed on the job test — for real estate specifically I'd add one more: does the site let a lead self-qualify by budget/area before they message you, or does every inquiry still need a human to filter it? That's where most "nice-looking" real estate sites quietly fail.
Totally makes sense. But there are always trade offs in the number and quality of leads. If you make lead captures more complex this will drop your conversion numbers
Exactly. When the cost of execution drops, judgement becomes the differentiator. If there is no strategy that connects the websites design to the goal of business the website fails, regardless of how it looks.
Spot on, Taras! AI is definitely lowering the barrier to entry for building good-looking sites, but it can't replicate the actual strategy behind them. The value is definitely shifting toward the thinking, not just the execution. Great perspective!
100%. A pretty website that doesn't convert is just a digital brochure. What is the biggest conversion leak you usually see on real estate sites before you redesign them?
I agree, nowadays the AI made UI mostly look similar and it could look boring on the other hand even simple web - design by us can look more professional and aesthetically pleasing.
A car rental website shouldn't make people think too much. It should help them find the right car, understand the price, trust the service, and book with confidence.
I designed SENE around exactly that principle.
Need a website that turns visitors into customers?
I help businesses create modern, conversion-focused websites that look premium and make the user journey easier.
The “why should I care?” framing is exactly the right antidote to feature tours. Turning real team stories into the connective tissue between the product and its impact makes the homepage feel human, not just informative.
did some home cleaning - works page is now my homepage
i've lost over 50% of traffic because people dropped off on my previous homepage (about now) that didn't give any value
check it out yourself: https://seb-astian.com