The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
AI is going to make websites much easier to build.
And much faster.
I'm pretty sure of that.
But I don't think this makes web design less valuable.
It makes good web strategy more valuable.
Because there will be no shortage of websites that look good.
The real question is whether the website has a job.
For me, that job is pretty simple:
Bring the right traffic.
Build trust quickly.
Turn that traffic into leads.
Send those leads where the business can actually do something with them.
That's what I'm trying to build around real estate.
Not just another nice-looking website.
A proper online asset that actually has a role in the business.
Amazing work!
Amazing work!
Agreed on the job test — for real estate specifically I'd add one more: does the site let a lead self-qualify by budget/area before they message you, or does every inquiry still need a human to filter it? That's where most "nice-looking" real estate sites quietly fail.
Totally makes sense. But there are always trade offs in the number and quality of leads. If you make lead captures more complex this will drop your conversion numbers
Great work🔥
Trust and conversion are ultimately what turn a good looking site into a useful one.
Premium look !
Welldone
Nice work 🧡
Exactly. When the cost of execution drops, judgement becomes the differentiator. If there is no strategy that connects the websites design to the goal of business the website fails, regardless of how it looks.
100%
That's true.
taras the real estate listing shots look sharp. do the leads go straight to the agent?
Exactly, in this case everything is integrated straight into CRM and Notion company systems
The animation is really good
Well done 👏👏
I would love to know is that claude or gpt i am trying to improve in framer and want to pick a tool to level up
the strategy part is the real point tbh
Amazing work!
Excellent job! 👏
I am totally agree with you.
Spot on, Taras! AI is definitely lowering the barrier to entry for building good-looking sites, but it can't replicate the actual strategy behind them. The value is definitely shifting toward the thinking, not just the execution. Great perspective!
On point!
Nice Work!
100%. A pretty website that doesn't convert is just a digital brochure. What is the biggest conversion leak you usually see on real estate sites before you redesign them?
NICE WORK MAN
Amazingly great.
I agree, nowadays the AI made UI mostly look similar and it could look boring on the other hand even simple web - design by us can look more professional and aesthetically pleasing.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A few things we’ve been working on this month.
Different industries, different problems, but the same goal: making complex products feel simple, clear, and trustworthy.
Fintech → Investment Banking → Geospatial AI
More projects are still in progress.
Full case studies coming soon.
This is the kind of work I enjoy seeing — simple, focused, and actually thought through.
Same prompt. Two builders.
One site made with Lovable, one with Google AI Studio. A Flemish still-life snack brand, gilt frames, GSAP scroll, the works.
Which one is better?
33 voted
67%
16 voted
33%
49 votes
Closed
My 3rd Framer template, SKI8, is live on @Framer
I kept landing on ski school websites with jaw-dropping mountains up top, then buried prices, tiny buttons, and no way to book.
Your site is your first lesson. If it feels clunky, people assume the instruction will be too.
So lead with one bold hero, show your courses clearly, and make booking a single tap.
That's exactly what SKI8 does: bold, snow-inspired, fully responsive, no code needed. Built for ski schools, clubs, camps, and instructors.
Grab it free on Framer 👇
Congrats buddy