POLIDO — Brand Identity & Visual System

POLIDO is the visual identity of my independent brand design practice, shaped by a process of listening, synthesis, form, and use.

The identity brings together a hand-drawn signature, restrained typography, tactile materials, and a palette of warm paper, graphite, and Basil green.

From printed matter to apparel and physical applications, the project explores how a consistent visual language can adapt to different materials and contexts while maintaining its character.

Scope: Brand Strategy, Visual Identity, Art Direction, and Mockup Design.

High end branding

I created a brand identity concept for Velora, an AI productivity platform. I explored the logo, colors, typography, and how the brand could look across a website, mobile app, and everyday products. I wanted everything to feel consistent, modern, and easy to recognize.

The blue is perfect for this. I’ve seen so many AI brands do boring black/white but this gradient gives it energy. And Plus Jakarta Sans was a great choice, keeps it friendly.