A frame is a decision about what matters 🖼️ Spent the past week designing FRAME, a brand identity and poster series for a design exhibition. Four posters, one system: a main exhibition visual, a talk, a workshop, and an open call for entries, each with its own composition and the same confident language underneath. No sterile gallery minimalism, no chaos pretending to be creativity. Just type, color, and a lot of decisions about what goes inside the frame. 🖤 Sometimes the best proof a system works is that no two posters look the same.

I like the design and color palette🔥🔥

Elsie's: brand identity and packaging for the @designerbriefs weekly challenge (Brief 183). An organic milk brand from very happy cows who love fresh grass and good music.

The logo comes from the brass name plates farmers fixed to their milk cans, with every letter struck by hand. Then came a stamp-style illustration of a farmer playing to his herd, and a returnable glass bottle printed in barn red. All the imagery was made with my Augmented Art Direction process: AI as the tool, art direction and Photoshop retouching to finish every image by hand.

What song would you play to Elsie's cows? 🎺🐄

great work andreu