The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Elsie's: brand identity and packaging for the @designerbriefs weekly challenge (Brief 183). An organic milk brand from very happy cows who love fresh grass and good music.
The logo comes from the brass name plates farmers fixed to their milk cans, with every letter struck by hand. Then came a stamp-style illustration of a farmer playing to his herd, and a returnable glass bottle printed in barn red. All the imagery was made with my Augmented Art Direction process: AI as the tool, art direction and Photoshop retouching to finish every image by hand.
What song would you play to Elsie's cows? 🎺🐄
Wow, this is amazing!!
Graciassss Celia 😉
A logo rooted in the brass name plates from farmers' milk cans is such a story-driven mark. The Augmented Art Direction angle, AI as the tool with hand-finished Photoshop retouching, is exactly how this should be done.
wow thanks Timothy!
great work andreu
Thanks Benjamin, thanks also for that GOAT!!
most welcome ;)
The stamp-style farmer illustration is lovely. I'd play something mellow like Norah Jones for those cows.
Excellent choice!
What a charming environment you’ve created!
The farmer playing music to his cows is what makes this memorable for me. It gives “happy cows” a story you can actually picture😍
Love this photography Andrue, I wanna see more visuals of this project!
Thanksss, you can see more on my instagram!
https://www.instagram.com/p/Deq9_SYjtvO/?utm_source=ig_web_copy_link&cplk=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA==
Stunning work, Andreu!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A bold identity for Growth Factory Ventures
I created Growth Factory Ventures’ brand identity from the ground up, building a visual system that could carry across its website, presentations, and marketing materials.
The aim was to give the venture capital firm a distinctive presence while keeping its communication clear and credible for founders and investors.
Love the approach. A consistent brand identity across every touchpoint makes a difference.
Cadbury Fuse – AI UGC Video Advertisement
Created a 10-second AI-powered UGC-style advertisement for Cadbury Fuse, featuring a relatable college classroom scenario and a male character with natural, expressive reactions.
The concept combines humorous storytelling, realistic human expressions, cinematic camera movements, and appetizing chocolate close-ups to create an engaging product advertisement.
Creative highlights:
Realistic AI-generated male character and environment
Relatable, humorous storytelling
Cinematic close-ups and product shots
Realistic chocolate textures and bite sequences
Brand-focused final product reveal
Tools & techniques: AI video generation, AI character creation, cinematic visual direction, product advertising, and video editing.
Objective: Demonstrate how AI UGC can transform a simple product into an engaging, attention-grabbing social media advertisement.
Awesome how you got the product to rotate in the final animation! May I ask what model you like to use for this?
ALPINE Coffee Roasters - Luxury Brand Identity (Concept)
