Have you considered changing your process in order to land bigger clients? I decided to buildHave you considered changing your process in order to land bigger clients? I decided to build
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Filip's avatar
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β€’ 5h
Have you considered changing your process in order to land bigger clients? I decided to build this extensive two-in-one Brand Strategy & Identity System to help me position higher and differentiate from the old boring guidelines by offering dual-purpose solution that covers all touchpoints.
I structured it in 9 different chapters and 28 sub-categories, covering in-depth key strategic aspects from brand purpose, positioning, personality etc. to comprehensive visual & brand identity. It was built in Adobe Illustrator and is fully customizable. Now you might be wondering if made a use of AI in my workflow, not in particular for the content & design itself since this was a real client project. Rather, I used ChatGPT to better structure its table of contents.
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Sadiya's avatar
That's a smart offer, positioning + messaging + differentiation is what will keep brands in business.
Filip's avatar
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β€’ 3h
πŸ’―
David 's avatar
Amazing πŸ™Œ
Filip's avatar
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β€’ 4h
Thanks!
Tiago's avatar
pro
β€’ 4h
Looks great! My approach depends a bit on the project. If I'm dealing with a big client, I'll definitely use a more in-depth process from the start. I think it's valuable to understand the client's company and their market positioning before jumping into the design side of things.
Filip's avatar
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β€’ 4h
Absolutely, meanwhile not neglecting their needs as initial priority.
Tiago's avatar
pro
β€’ 3h
100%
Laiba's avatar
So True
Akinkunmi's avatar
pro
β€’ 3h
Looks great
Filip's avatar
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β€’ 3h
Much appreciated πŸ‘
Victrex's avatar
Awesome!
Filip's avatar
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β€’ 3h
Thanks!
Isaac's avatar
β€’ 3h
This's Amazing 😍
Isaac's avatar
That’s a smart shift, moving from just design to strategy is exactly how you attract higher-level clients. Love how you structured it into a full system.
Filip's avatar
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β€’ 2h
Thank you ✊🏻
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