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SPLASH Junior – Kids’ Drink Packaging & Mascot Design
Created the complete visual world for SPLASH Junior, a fun new line of travel-friendly milk powder drinks for kids. Designed three original mascots (Tiko the Tropical Otter, Sammy the Splashy Seal & Paco the Pineapple Parrotfish) and developed vibrant, premium packaging for Mango, Strawberry, and Pineapple flavours.
Focused on playful yet polished illustration style with energetic splash effects, clear flavour hierarchy, and parent-friendly clean claims. Delivered full character development + final stick pack mockups ready for production.
Concept ArtAdobe IllustratorAdobe PhotoshopcharacterdesignbrandpackagedesignMascot DesignPackaging Design
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WAU began as my university graduation project for my Bachelor's Degree in Graphic Design, created long before AI became part of my design workflow.
The project was inspired by UN SDG 12 (Responsible Consumption and Production). Through research, interviews, surveys and user testing, I explored the problem of household food waste and how design could help reduce it.
Instead of creating a traditional cookbook, I designed a visual recipe system that helps dog owners turn leftover fruits and vegetables that are still safe to consume into healthy homemade dog treats. Beyond recipes, the book also teaches users how to identify ingredients that are still suitable for use. Recipes are organized through color-coded categories and illustrated ingredient cards based on preparation methods such as baking, freezing and refrigerating, making the experience faster and more intuitive.
To reinforce the sustainability concept, I also designed the packaging with a second life in mind. After interviewing dog owners and testing the concept, I decided that the fabric wrap would become a reusable bandana for the dog, extending the product beyond the unboxing experience.
Although I was proud of the original project, there were many additional ideas and presentation assets I couldn't include in my final graduation presentation.
Thanks to Envato, I was finally able to create the complete presentation I had imagined years ago using its AI tools, assets and sound effects to produce realistic product photography with the exact compositions I envisioned, custom mockups for a packaging format that didn't exist, lifestyle scenes, mascot animation, and stop-motion-inspired product sequences that make the project easier to understand visually. Every AI-generated scene was carefully refined and edited to stay faithful to the original project, its research, and the design decisions developed years ago.
I really like how you carried your original concept through to the final presentation, must have felt rewarding to finally call it complete, well done!
From bean to brand. ☕✨
KIN is a cold brew coffee brand built around one idea — that the best coffee moments are never really about the coffee. They're about who you share them with.
I modeled and animated the coffee beans in Blender, then built the full brand identity around that same energy — bold, tactile, impossible to ignore.
Blender 3D | Brand Identity | Packaging Design
Brand DesignPackaging DesignProduct DesignAdobe IllustratorBlenderfreelancerlifebrandinggraphicdesign
The animated beans make the product itself part of the identity. Did you build the Blender motion first, or develop it alongside the packaging?
Last week, I created Poco A Poco, a concept identity system for a Venezuelan street-food truck in New York.
The project was made for a competition raising donations for families affected by the earthquakes in Venezuela. This sat close to home. I have family who were there during the earthquakes, and who are now part of rescue teams helping to find people beneath the rubble.
Poco a poco means “little by little.”
That phrase became the heart of the project. Food discovered bite by bite. Recipes carried between generations. A migrant community building new ties in a different city.
The identity grew from three ideas: origin, adaptation and community.
Research into San José de Barlovento and Afro-Venezuelan culture shaped the direction. I wanted the system to feel immediate from the street and richer the closer you get.
Little by little. Bite by bite.
View the full project here: https://jeremiahhaastrup.com/work/poco-a-poco
Great looking identity!