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I’ve aimed to convey my message in a simple and elegant way through a wordmark logo that represents the brand’s essence. The design features a subtle upward-reaching element, such as a stylized tree with gentle branches symbolizing growth. Clean composition feels inviting and optimistic making it ideal for both parent focused brochures and children’s material.
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I was working on the stationery for Sten & Kant, an architectural identity project, and couldn’t decide between these two mockups. The designs are identical, but the camera angles create a completely different feel!
Which one do you prefer? Feedback is always appreciated.
45 voted
61%
29 voted
39%
74 votes
Closed
Angled looks good
Olera · Branding
We built Olera's identity around a single idea: science and nature as one force. The wordmark is set in a serif, a deliberate choice to bring sophistication and heritage into a category often dominated by cold, clinical sans-serifs. Its stroke varies in weight along each letter, thick to thin, echoing the organic, hand-grown nature of the açaí seed at the core of the brand. Deep in the Amazon, this is where the story starts, and where the palette, textures, and typography all point back to. Earthy greens, organic motion, and a mark that reads both clinical and rooted. Beauty as regeneration, not extraction.
Follow the story at instagram.com/oleraskincare
Nice work 🙌
Which label direction would you have chosen?
These are two routes I explored for a refillable cleaning products brand. The brief had two clear goals: make the brand more recognizable on the label, and introduce scent-coded colors so customers could actually tell products apart at a glance.
The difference:
Contained: the label content lives inside a bold border in the brand's primary color, making it more eye-catching. The scent name sits large at the bottom.
Open: the label is wider, cleaner, more minimal. The scent name sits just below the logo.
Which one works best for you and why? Vote below and once the votes are in I'll reveal which direction the client chose. 👇🏽
14 voted
20%
55 voted
80%
69 votes
Closed
