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Taste Test
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Rejected or Final Cut? 👀
Let's see how well you can read a brand direction.
These are some collaterals we designed for Miss Buns, a patisserie brand. The direction explores a nostalgic, whimsical and premium feel through pastel colours, hand-drawn typography and vintage-inspired visuals.
The idea was to capture personalisation, indulgence and those little sweet moments that make the experience special.
But here's the question:
Did this direction make the final cut, or was it rejected?
Drop your guess in the comments. I'll reveal the answer soon!
Really nice work.
The conference badge sells it for me: a brand for an AI startup that already looks good on a lanyard is ready for its first event.
