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Related posts
Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity: Lepisov Branding × Creative Mints
Using the logo mark as the big graphic across the layouts is smart. The purple to pink gradient gives recovery a more energetic feel.
Always wonder at your perfect work
Finally wrapped up this project, and I’m excited to share the case study! 💅 A fresh product design concept for a beauty dashboard. Would love to hear your thoughts! ✨
A beauty dashboard is such a fun product design challenge, Oleksandra. The Good morning, Olivia! greeting in the header makes business metrics feel personal instead of clinical, which is exactly what a beauty professional would want.
