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Rejected or Final Cut? 👀
Let's see how well you can read a brand direction.
These are some collaterals we designed for Miss Buns, a patisserie brand. The direction explores a nostalgic, whimsical and premium feel through pastel colours, hand-drawn typography and vintage-inspired visuals.
The idea was to capture personalisation, indulgence and those little sweet moments that make the experience special.
But here's the question:
Did this direction make the final cut, or was it rejected?
Drop your guess in the comments. I'll reveal the answer soon!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.
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