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Kuushy was an AI-powered posture correcting seat cushion that aimed to help people alleviate their back pain. When I worked on Kuushy's MVP app, the client initially wanted built-in character for their beta users to pick upon onboarding.
At the time, I was able to flesh out the reactions of all the 1st wave character depending on the user's back position, but in the end the client loved the duck and pushed to simplify everything at the end 😅
If you'd like to learn more about this collaboration, you can check my case study here: https://contra.com/p/7Agk3bMQ-kuushy-or-mobile-app-design-and-illustration?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=maddieand_sushi_qmywdk86
For context, the reason why an avatar is asleep, is because the user's sitting correctly. Poor posture wakes them up
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✨ KEEPLI, a mobile app mascot created specifically for the Recraft × Contra Mascot Challenge
🧩 Problem
People constantly save photos, notes, places, ideas, and small reminders, yet most of them eventually disappear into digital noise.
Apps can store information, but they often lack the emotional feeling that something meaningful is being genuinely cared for and kept safe.
💡 Solution
That is how KEEPLI, The Little Keeper of What Matters, came to life.
KEEPLI is a warm, observant, and quietly optimistic mascot that keeps forgotten ideas, meaningful places, photographs, tiny joys, and memories, then brings them back at the right moment.
I specialize in mobile product design and have worked on 350+ mobile apps, so KEEPLI was never designed as a standalone illustration. From the beginning, it was created as a character capable of living inside a real digital product.
For this project, I developed:
a distinctive silhouette and personality
a system of emotional states
a custom wordmark and app icon
a sticker pack
mascot integration across the mobile interface
a physical keepsake kit
🎯 Result
The result is a cohesive mascot system that remains recognizable across the mobile app, brand identity, stickers, and physical applications.
My portfolio already includes mascots created for real mobile products, some of which were also developed with Recraft. KEEPLI, however, is an original concept created specifically for this challenge as a complete character, brand, and product system.
💜 Not everything lost is gone.
📎 KEEPLI, The Little Keeper of What Matters.
🔗 Recraft project:
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #recraftai #contra #mascotdesign #characterdesign #branddesign #branding #visualidentity #mobileappdesign #productdesign #uidesign #uxdesign #appdesign #stickerdesign #illustration #characterbranding #designsystem #creativeconcept #artdirection #mobileproduct
Mascot Alimation
The best characters are the ones with character, and Knowie is definitely one of those special ones to me.
Every interaction, state, reaction, and motion was designed to give students a small, joyful moment while they study, helping them to delightfully break the routine.
The current setup is already quite complex: standalone animations, looped states, animated custom brush outlines, eye and head tracking, plus a mix of rigging and frame-by-frame animation. And there’s more to come.
Can’t wait for everyone to meet Knowie in the Knowunity app! 🚀
Nice! Love the brush style and the Cel-Animations. Great work! 🔥
I designed an App for SG Connect.
SG Connect is a smart energy management app. It allows users to monitor and optimize solar panels, battery storage, EV chargers, and energy consumption in real time. By using intelligent automation and electricity price forecasting, the app helps reduce energy costs, maximize self-consumption, and improve overall energy efficiency.
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