The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Honest post.
After 18 years in design, this is probably one of the toughest periods I've experienced when it comes to new project enquiries.
And honestly... I know I'll never love any other profession as much as this one.
If you know someone who could benefit from branding or web design support, I'd love to hear from you.
And if you think my work deserves to be seen by more people, a repost or a simple introduction would mean a lot.
I'm sharing one of the projects I've enjoyed working on most recently.
Thank you very much for your support.
Brand DesignCreative DirectionAdobe IllustratorAdobe PhotoshopFigmawebdesignerbranddesignerfintechWeb Design
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
B2C CASE STUDY: Gift & Celebration Brand
Budget: $3,500
Timeline: 2 weeks
Client satisfaction: "Game-changing"
Project: Givva (Gift Experience Platform)
Industry: E-commerce / Gifts / Celebrations
Business Model: D2C (Direct-to-Consumer)
What we delivered:
Version 1 (Dark, luxury): Premium gift positioning
Version 2 (Light, minimal): Modern aesthetic appeal
Version 3 (Dark, storytelling): Emotional connection focus
Version 4 (Dark, celebration): Community-driven moments
Client feedback:
"We thought we needed ONE perfect design.
You showed us we needed to understand our FOUR different customer types.
Now we can target each with the right message.
This is game-changing."
What made the difference:
→ Multiple audience research
→ Strategic variation creation
→ Clear conversion strategy per version
→ Client education on segmentation
Built in Framer.
Delivered in 2 weeks.
Client now testing all 4 versions with real traffic.
This case study is for:
✓ E-commerce brands
✓ Gift/celebration companies
✓ D2C startups
✓ Brands with multiple customer segments
Swipe to see all 4 versions →
Running a B2C brand with multiple customer types?
Comment "B2C" - Let's create your strategic variations.
Love the attention to detail here. The final result looks incredibly refined.
I’m building my own Framer template store ✨
But I need your help choosing the hero section design. Which one should I go with?👇
Left or right?
10 voted
37%
17 voted
63%
27 votes
Closed
I go with options 2
We just wrapped a website redesign for DataLab USA, a data analytics and marketing company that's been in the space for decades.
Going into the project, they already had almost everything:
Expertise
Impressive track record
Proprietary technology
But the website didn’t reflect any of it.
You couldn’t really tell how established the company was unless you already knew them.
3 things were working against them:
Repetitive content that buried the most important information
Messaging that couldn't clearly explain what they do or why it matters
A visual identity that no longer reflected the company's actual position in the market
That's what we were brought in to fix.
The direction we landed on was minimal, sharp, and structured. Black and white as the base, with subtle blue gradients to guide attention and create hierarchy. Angular layouts. Thin dividers. Clean sections. Every visual decision was designed to mirror the analytical nature of the brand.
On the content side, we rebuilt the information architecture and rewrote the messaging from the ground up. The goal was clarity without stripping away the technical depth that gives DataLab credibility.
The result is a site that finally matches the company behind it.
If your product or company has outgrown the way it presents itself online, that's a fixable problem.
Book a call and let's talk about it.
Link in the comments.
A thoughtful rebuilding to mirror the exact brand look.
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?