I’m stuck between a bold, product-focused direction and a more refined editorial approach. Two di...I’m stuck between a bold, product-focused direction and a more refined editorial approach. Two di...
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1 for me. The composition feels more refined and the wider product shot gives the watch more presence without fighting the typography. It feels closer to a luxury editorial campaign at first glance.
Both directions sound strong, but for a luxury watch brand, I’d lean toward the refined editorial approach. It tends to communicate sophistication and timelessness more naturally while giving the product room to feel premium.
A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.