I’m stuck between a bold, product-focused direction and a more refined editorial approach. Two di...I’m stuck between a bold, product-focused direction and a more refined editorial approach. Two di...
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I’m stuck between a bold, product-focused direction and a more refined editorial approach.
Two directions. One luxury watch brand.
Which one feels more premium at first glance?
1 or 2
Curious to see which direction designers choose.

14 voted

64%

1

8 voted

36%

2

22 votes

Closed

Vibes_of's avatar
I’d go with 2. The refined direction feels more luxurious and gives the watch enough space to feel premium.
Juice's avatar
Totally agree! The refined direction gives the watch more breathing room and makes the premium feel much stronger.
Mishal Sheikh's avatar
I’m leaning 1. The stronger product focus makes the watch feel more distinctive and instantly grabs attention.
Juice's avatar
I’m with you on 1. The stronger product focus gives the watch more presence and makes the overall direction feel more premium.
Flowgen's avatar
Definitely 2! The editorial composition gives the whole watch room to breathe and feels far more high-end.
Juice's avatar
Exactly! Giving the product more breathing room really helps push that premium feel.
Amina's avatar
1🔥 🔥
Juice's avatar
Thank you! 🔥 Appreciate the love!
Leena's avatar
1 without any second guesses! stronger product focus plays huge role in conversion.
Juice's avatar
Absolutely. Stronger product focus can make a big difference in both attention and conversion.
Nirooz's avatar
My opinion is 1st that half shot is giving a mysterious vibe that fits the premium watch
Juice's avatar
That mysterious feel was definitely part of the intention. Glad it came through!
Sevki's avatar
1 for me. The composition feels more refined and the wider product shot gives the watch more presence without fighting the typography. It feels closer to a luxury editorial campaign at first glance.
Juice's avatar
Exactly the direction we were aiming for. The wider product shot gives the watch more presence without competing with the typography.
Faiz's avatar
i love option 1, the product is more stand out 🔥
Juice's avatar
Thank you! 🔥 The goal was to make the product the clear hero.
Kabir's avatar
Split Creatives logo
I’d lean toward 2. The editorial direction feels more premium to me, especially for a luxury watch brand. It has that quiet, high-end feel.
Juice's avatar
I agree, 2 has that understated luxury feel. The quieter composition gives the watch more room to feel premium.
Mosharof's avatar
Both directions sound strong, but for a luxury watch brand, I’d lean toward the refined editorial approach. It tends to communicate sophistication and timelessness more naturally while giving the product room to feel premium.
Juice's avatar
Exactly. The refined editorial direction gives the watch that timeless, sophisticated feel while keeping the product at the center.
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