I’m stuck between a bold, product-focused direction and a more refined editorial approach. Two di...I’m stuck between a bold, product-focused direction and a more refined editorial approach. Two di...
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I’m stuck between a bold, product-focused direction and a more refined editorial approach.
Two directions. One luxury watch brand.
Which one feels more premium at first glance?
1 or 2
Curious to see which direction designers choose.
1
2

8 votes

Ends in 1d

Vibes_of's avatar
I’d go with 2. The refined direction feels more luxurious and gives the watch enough space to feel premium.
Juice's avatar
Totally agree! The refined direction gives the watch more breathing room and makes the premium feel much stronger.
Mishal Sheikh's avatar
I’m leaning 1. The stronger product focus makes the watch feel more distinctive and instantly grabs attention.
Juice's avatar
I’m with you on 1. The stronger product focus gives the watch more presence and makes the overall direction feel more premium.
Flowgen's avatar
Definitely 2! The editorial composition gives the whole watch room to breathe and feels far more high-end.
Amina's avatar
1🔥 🔥
Leena's avatar
1 without any second guesses! stronger product focus plays huge role in conversion.
Nirooz's avatar
My opinion is 1st that half shot is giving a mysterious vibe that fits the premium watch
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