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everyone's arguing about whether ai can do creative work. meanwhile the thing it's actually great at is boring.reading five pages of someone's website, checking where the phone number is, whether their reviews show up, what's buried three clicks deep. stuff you could totally judge yourself, it just takes 20 minutes and by the 30th site you're doing it badly.ai doesn't get bored. it reads everything and hands you one simple conclusion. you still decide if it's right.I have a skill that does exactly this for free, try it if you want
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AI didn't take my job. It became my business partner.
Every designer I know is asking the same question right now: what's left for us when AI can make something pretty in 10 seconds?
Here's my honest answer, from branding and from product.
The way I work has completely changed. Moodboards, variations, mockups, even clickable prototypes: what used to take days now takes hours.
But here's what nobody says out loud: people are making a lot of pretty things. And pretty doesn't build a brand.
Pretty doesn't tell a stranger why they should trust you.
Pretty doesn't make your offer clear in 5 seconds.
Pretty doesn't fix the screen where users give up.
That part is still on me. It's actually most of my job now.
So I stopped seeing AI as a competitor. It does the drafts, I do the thinking, and my clients get both, faster.
Designers, how has AI changed the way you work this year?
Wonderful presentation and I like your thought you shared
Cool AI work
For me, it’s cultural context. AI can generate references, but it can’t fully replicate lived experience. As a South African creative, so much of my work relies on instinct, memory, language and the nuances of how we actually experience our culture.
When I’m reimagining iconic...
The AI reply comments on here are out of control.
You will build your network and clientele 5x faster if you just respond with your real thoughts, feedback, etc.
I can't tell you how much I agree with this. Going through school at the same time as developing my skill sets and seeing the 'great job, good post' is just... I want to be nice and not say 'a waste of everybody's time' but. Definitely low effort. Let's talk about things!!