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I improve website visibility, search rankings, and organic traffic with effective SEO strategies.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A redesigned website can look right while pagination, canonicals or indexing rules have changed underneath. Those details need acceptance tests before launch.
For each page type, define:
What crawlers should be able to reach.
Which URLs should be eligible for indexing.
What links, content and metadata the page should return.
Who checks the implementation and what counts as a pass.
One example: if you rely on a page’s noindex directive, blocking that page in robots.txt prevents Google from reading it.
I put together a practical guide to turning technical SEO requirements into a specification developers and QA can actually use.
Projects and client work: NikoCodes
Created an aesthetic and engaging tarot reading graphic designed for social media. The design combines tarot imagery, spiritual elements, and clear typography to create a visually appealing post while keeping the overall look premium and easy to understand.
The graphic was designed to match a spiritual brand identity and encourage audience interaction through an engaging tarot-reading concept.
Looks really good. You really caught the whole whimsical style of tarot and fortune reading. Congrats 🎉
Up to 40% growth in impressions and clicks after a website migration. That's huge.
StemWave's migration wasn't only about a visual lift. We also wanted to make sure the organic side of the website wasn't just preserved, but improved.
This part can be easily underestimated or completely missed when moving between platforms.
Today you're on WordPress. A year later, you move to Webflow or Framer. A few years later, maybe it's an AI-coded website.
For Google, every migration is a change in how your website is structured, crawled and understood.
And the bigger the website, the more carefully this needs to be handled.
Here are 7 things we pay close attention to:
1. URL mapping & redirects
Map old URLs to their new destinations before launch. Use 301s for changed URLs and avoid sending everything to the homepage.
2. Indexing & crawlability
Check robots.txt, XML sitemap, canonical tags and noindex directives. Then use GSC to make sure important pages are actually being indexed.
3. Content & heading structure
Preserve important content, page titles, meta descriptions and heading hierarchy during the migration. Don't accidentally turn an SEO-rich page into a much thinner one.
4. Internal linking
Make sure important pages still have clear internal links pointing to them. A migration can easily break or weaken the internal link structure.
5. Structured data
Rebuild relevant schema markup on the new platform and, where possible, connect it to CMS data so it stays accurate automatically.
6. Analytics & conversion tracking
Make sure GA4, GSC and conversion events continue working properly. Otherwise, you can lose the ability to understand what actually changed after launch.
7. Post-launch monitoring
The migration isn't finished when the new website goes live. Keep watching GSC, 404s, redirects, organic clicks, impressions and Core Web Vitals in the following weeks.
A platform migration can be a great opportunity to improve SEO.
But SEO shouldn't be something you check after the new website goes live.
It needs to be part of the migration from the beginning.
