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Your Performance Max campaign is spending money. But is it driving real business growth?
Google Ads Performance Max can reach potential customers across Google's channels. But broader reach alone doesn't guarantee better results.
The real challenge is giving the campaign the right signals.
Before scaling, I focus on three things:
→ Conversion Tracking: Are we measuring genuine leads, purchases, and meaningful actions accurately?
→ Campaign Signals: Are conversion goals, audience signals, assets, and product data aligned with business objectives?
→ Performance Quality: Are conversions turning into qualified leads, paying customers, and revenue?
A campaign can report more conversions while business results remain unchanged. That's why tracking quality and downstream outcomes matter.
I'm Sumon Mahmud, a Google Ads and Conversion Tracking Specialist. I help businesses connect campaign optimization with reliable measurement and better marketing decisions.
Need help auditing or optimizing your Performance Max campaign?
Let's discuss your goals.
Visit https://itsumon.com/
#GoogleAds #PerformanceMax #ConversionTracking #PPC #DigitalMarketing
"More conversions, same business results" is the PMax story in one line. In your audits, do creative assets move the needle as much as tracking quality, or is tracking still the bigger lever?
I see tracking as the foundation and creative assets as the growth accelerator. Even the best creatives can’t deliver their full potential if conversion signals are inaccurate. Once tracking is reliable, strong creatives help PMax find the right audience and turn intent into action. The real impact comes when both work together.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Performance Marketing | Meta Ads & Google Ads
Hello everyone,
I'm Jawher, a Media Buyer specializing in paid advertising, campaign optimization, and performance analysis.
I help businesses improve their customer acquisition through data-driven advertising strategies across Meta Ads, Google Ads, and TikTok Ads.
My expertise includes:
Meta Ads campaign management and optimization
Google Ads Search campaign setup and management
Audience targeting and creative testing
KPI analysis, budget allocation, and performance optimization
E-commerce advertising and lead generation
My approach is focused on measurable results, continuous testing, and making informed decisions to maximize the efficiency of every advertising budget.
I'm always interested in connecting with businesses, e-commerce brands, and marketing agencies looking for a performance-driven advertising partner.
If you're looking to improve your paid advertising strategy, let's connect.
Great to connect, Jawher! Couldn't agree more—data-driven media buying across Meta and Google is crucial. Combining those top-of-funnel paid strategies with tight mid/bottom-funnel lead nurturing and retargeting is where the real scale happens. Looking forward to seeing your work on Contra!
Option B is modern
Just dropped a new case study: ad creatives for Ria Money Transfer.
4 campaigns: $0 fee launch, Winter Olympic series, customer reviews and a holiday gift card concept.
Same orange and navy brand, but every series has its own idea.
Built for Meta, LinkedIn and Google Ads, in English and Spanish.
Which one is your favorite? 👇
Super
