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A commercial product photography project created for Lanka, showcasing an office lanyard through a combination of product focused imagery and on model photography.
The visual direction focuses on presenting the lanyard as a functional yet stylish everyday office accessory. Through creative art direction, controlled compositions, and lifestyle-oriented imagery, the campaign highlights the product’s design, details, and practical use in a professional setting.
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What happens when you treat a pixel not as the smallest thing in the room, but as the most important?
You get FIREWOX Studios.
I did not approach this as a branding exercise. I approached it as a declaration. Every color chosen, every grid drawn, every letterform placed had to answer one question — does this belong to a studio that makes work worth remembering? Anything less than yes did not make the cut.
The pixel became the foundation. Not as a style reference. As a philosophy. Every film ever made, every photograph ever taken is nothing but a precise arrangement of pixels making a decision together. I wanted FIREWOX to operate the same way. Deliberate. Structured. Every element doing exactly what it was put there to do.
The pixel pattern, the six-color system, the weighted logotype — none of it is decoration. It is infrastructure. Built to hold its character across every surface, every format, every context — without flinching.
I did not design a brand. I constructed a frame.
Full case study here: https://www.behance.net/gallery/253226945/FIREWOX-Studios-Brand-Identity
PhotographystudiologocommercialdesignBrand DesignLogo DesignAdobe IllustratorAdobe PhotoshopAdobe Suite
Super cool work 🙌
Working on a fintech cross border payment brand identity and I can’t wait to post the full case study!
This looks amazing 🔥
