MERCH DESIGNS! toying with some material for a friend of mine, font styles created fully from scratch along with backgrounds & texture effects. thoughts? which of the two do you prefer?
The custom lettering and layered texture give these a really tactile, merch-ready feel. I’d lean toward the option with the strongest contrast so the type stays crisp against the background.
The illustrated crow on the gold background reads stronger to me, it feels more ownable than the wordmark treatment. Did you design these as a pair from the start, or was one a backup direction that ended up holding its own?