For IQONIC, everything started with a single letter: Q. From research and early explorations to t...For IQONIC, everything started with a single letter: Q. From research and early explorations to t...
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For IQONIC, everything started with a single letter: Q.
From research and early explorations to the final mark and visual identity, this is the process behind turning a simple insight into a recognizable brand.
Letter — Visual Identity for a Multinational Company
For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.
I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.
Transforming Blueprints into Reality with Vision and Precision.
Some of the best client relationships feel like partnerships.
Harmony is a premium massage brand in Saudi Arabia I've been working with for the past two years. What started as a brand refresh grew into something ongoing as the brand expanded.
The core of the refresh was reworking the color palette into something more elevated, building a custom brand pattern that grew from the logo they already had rather than starting from scratch, and defining a visual language that works cohesively across English and Arabic. Creative direction has continued to shape how the brand shows up as it grows. That consistency is something you can feel when a brand actually invests in it.