Letter — Visual Identity for a Multinational Company For Letter, I built the mark around two inte...Letter — Visual Identity for a Multinational Company For Letter, I built the mark around two inte...
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Letter — Visual Identity for a Multinational Company
For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.
I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.
Transforming Blueprints into Reality with Vision and Precision.
Clean and confident work! The green gradient with the mark feels very modern for fintech - trustworthy but not boring. The app screens look really polished. Curious how you landed on this mark, does it represent growth / movement?
The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.
A natural and premium packaging concept inspired by the purity of wildflower honey and the beauty of nature. The design combines warm honey tones, textured paper, bold typography, and a clean label layout to create an authentic, handcrafted feel.
The honey drop sitting inside the O of the wordmark is a delightful detail, Umar. Textured paper plus that bold type really sells the handcrafted feel. This would stand out beautifully on a shelf.