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MAISON — Jewelry Logo, Brand Identity and Packaging.
A premium visual identity built around a custom monogram, elegant typography, and a refined packaging system.
The goal was to make the brand feel sophisticated from the first glance to the moment the box is opened. Logo → Packaging → Brand Experience
Designed to feel timeless, not over-designed.
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A full brand identity for Down Bad Denim Co., a premium small-batch denim label specialising in embroidery, rhinestone embellishments, and statement-making fashion.
The brief called for a visual identity that feels expressive, fashion-forward, and unmistakably premium — equally at home in a boutique window and on a social feed.
We built a complete brand system covering the logo suite, typography, color palette, packaging, and label design. Every decision was made to match the quality and boldness of the product itself.
The leopard print carrying through the packaging and label design, not just the apparel, is what makes this feel like a real system instead of just a logo with some product shots attached. Did the client come in with rhinestones as a non-negotiable, or did you push for that during the process?
A small packaging design test:
Two versions of the same packaging — the only difference is the front label. In the first version, the fjord image is used as a background. In the second, the image is framed like a postcard.
Would love to hear what makes one work better than the other.
40 voted
59%
28 voted
41%
68 votes
Closed
From a product perspective, the postcard option has the front face of the box lit and the side face darker, this helps the box perspective to feel closer to a real product.
The box design feels more integrated as a background to me, I would just put some work on making sure...
brand identity design for VELA — a luxury candle brand built around one idea: a candle burns for a few hours, but the memory lasts considerably longer.
this project includes full packaging design, botanical illustration, brand identity, and campaign visuals — all designed to turn everyday moments into unforgettable memories.
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if you're looking for a brand designer or packaging designer for your next project — I'm open for freelance & full-time work. link in bio.
Beautiful work!