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I get my inspiration from nature, mostly colored reptiles. They are known for aposematism, where their vivid colors serve as warning to predators that they are venomous or dangerous.Symbolyzing boldness, power and confidence.
It is a blend of tropical elegance and untamed power. The vivid turquoise commands attention while the deep greens and earthy brown creates balance .The palette feels exclusive and quietly confident.
it evokes ;
high end resort.
exclusive travel.
luxury interiors.
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How do you keep a brand's promise of calm intact once real users start clicking through checkout?
Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...
Hello! I'm new to this platform, so I'm not really sure what people usually post here. I'll just share some of my favorite projects that I'm proud to have been a part of.
Really like this approach. As a UI/UX designer, I think keeping the familiar structure while improving the experience makes the redesign feel much more intentional and user-focused. Great work 👏
Probably one of my most complex pieces to date. ✨
Lately, I’ve been sitting with this undeniably strong urge to push my work to new heights, so I decided to make this piece with LUSH's knot wraps in mind.
I have always been a big fan of the brand’s art direction, their commitment to sustainability and their ongoing campaign against animal testing. It only felt right to create a pattern that put animals front and centre.
I’d love to see this design out in the wild, so if anyone can help make that dream a reality, that would be amazing! 💜
Putting the animals front and center given LUSH's stance against animal testing is such a smart conceptual thread, it's not just a pretty pattern, it actually says something. A piece this dense must take forever to get the repeat tiling seamlessly, how long did this one take start to finish?