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Ora is a boutique hospitality brand, and the early logo direction leaned on a small mark alongside the name. It looked fine. It also looked like every other hospitality logo built in the last five years.
So we stripped it back to a wordmark. Just the name, set with enough restraint that it reads like something said quietly in a room, not printed on a billboard.
branddesignlogodesignhospitalityBrand DesignLogo DesignVisual DesignAdobe IllustratorAdobe Photoshop
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A leads with confidence, energy, and aspiration. B builds trust through nature, freshness, and simplicity.
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