WhatsApp is great for talking to customers. But once a team starts handling those conversations, ...WhatsApp is great for talking to customers. But once a team starts handling those conversations, ...
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Siddharth's avatar
Siddharth Singh
• 14h
WhatsApp is great for talking to customers.
But once a team starts handling those conversations, things get messy fast.
Who’s replying? Who owns the conversation? What did the customer ask last time? Did someone already follow up?
That was the problem behind Engage by Stax Infinity — a shared WhatsApp inbox built for customer teams.
I worked on turning that operational mess into a product experience that feels simple, clear and easy to navigate.
The focus was on making conversations easier to manage, improving visibility across the team, and helping people move from “another WhatsApp chat” to an actual customer workflow.
The interesting part for me wasn't just making it look good.
It was figuring out how a team should work together around a conversation.
You can check out the product here: https://engage.staxinfinity.com/
Always love working on products where UX has to solve a real operational problem.
Need help turning a complex product into a simple experience? Let’s talk.
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