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When the case study is this good, the assets have to keep up.
Big Fish Collective is a great example of how Maxwell Design Co approaches branding.
They took an outdoor and active-lifestyle marketing agency and built an identity that feels adventurous without falling into the usual “mountains + green + camping” clichés.
Rich colour. Layered textures. Editorial typography.
A visual world that feels immersive, confident and distinctly Big Fish.
I recently had the opportunity to help the Maxwell Design Co team bring this case study to life through its digital assets.
My role was to translate their brilliant brand story into engaging visual compositions and motion pieces, designed in Figma and animated in Jitter.
The fun part?
Taking a beautiful static identity and asking:
How do we make this move?
Subtle motion. Layered compositions. Pacing. Transitions. Visual storytelling.
Because a great case study should make you feel the thinking behind it!
Big shoutout to the Maxwell Design Co team for the incredible work and for trusting me to help bring the story to life.
Brand design by Maxwell Design Co.
Case study assets developed by me.
Designed in Figma. Animated in Jitter.
Check out the full case study:
Big Fish by Maxwell Design Co
https://lnkd.in/dYATyd6r
More work by me on
madebyswayam.com
Nice 🙌
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When designing a consulting agency website, most people lead with services.
We usually do too. It feels like the logical starting point.
But when we worked on Orvian Labs, we tried something different.
Instead of opening with what they do, we led with what the client actually needs to feel before they read anything clarity and trust.
The hero doesn't list services. It just says "We Bring The Clarity Your Business Needs." And the rest of the page builds the case quietly a scrolling industry list, a three-card value section, 120+ projects as a single trust signal, and a dark manifesto block that finally tells you who they are.
The testimonial comes last. By that point, the visitor already believes it.
What we noticed was that leading with feeling before features made the layout decisions much easier. Every section had a clear emotional job to do, not just an informational one.
This was one of our website layouts to work through. Hope you like it.
#web design # ui-ux design
Premium quality work.
XRS is a proprietary trading platform: traders pass a funded-account challenge, trade the firm's capital, and keep up to 80% of the profits. I designed the full landing page and supporting product screens — hero through checkout, FAQ, and onboarding.
Amazing work
Unused, but never wasted.
A collection of mark explorations from projects we worked on together with Unspoken Agreement:
Really grateful for the trust, the collaboration, and the space to experiment. Not every mark becomes the final identity, but every one plays a part in getting there.
This is impressive! ✨✨
