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Logo design for a sneaker care brand! 👟✨ This creative logo integrates a lifeline symbol to represent the lasting life of your sneakers and a star to highlight their pristine cleanliness. The vibrant color palette speaks to the energy and spirit of youth, while the dynamic patterns enhance the brand’s bold and modern identity. A perfect balance of style and meaning—just like the sneakers it cares for!
Share your thoughts in the comments!
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There is something so premium about seeing the construction lines of a brand identity. The mathematical precision on this layout is top-tier.
Lessayer
Where Belle Époque elegance meets contemporary minimalism.
The identity started with a simple challenge: how can a luxury pastry brand feel refined and timeless without relying on predictable visual codes?
The answer became a single geometric symbol combining three ideas a crown, a sliced cake, and a subtle reference to the New Zealand sun.
One mark. Three meanings. One distinctive identity.
Here’s a first look at the logo construction and stationery system.
Full case study coming tomorrow.
Sharing this amazing project I had the pleasure to work on ⚡️
LUMA is a matcha brand built around the ritual of taking a moment for yourself.
The identity combines a fresh, playful color palette with a clean and contemporary visual language, creating a brand that feels vibrant without losing its sense of calm.
The result is a modern matcha identity that brings together natural qualities with a bright, lifestyle-driven aesthetic.
Check the full project on https://www.behance.net/gallery/255763939/LUMA-Matcha-Branding
Tell me your thoughts! 🔥🍵
Most of the matcha shelf is muted and ceremonial-looking, so a bright palette is exactly what makes this findable. The trade is that brightness tends to read as everyday latte rather than premium grade, and that shows up in what people expect to pay - was the daily-ritual end the deliberate target rather than the ceremonial one?