Love seeing the construction grid exposed instead of hiding the processβthose spacing guides make the markβs geometry feel intentional and give the wordmark a real sense of rhythm.
Love seeing the construction lines in the frame. The logo mark has a nice interlocking quality and the wordmark feels like it belongs together with it. That S curve in the icon is doing a lot.
Construction shots like this always make me curious about the versions that didn't survive, the ones where the grid technically works but the letterforms stop reading as T and L. Is TL a personal mark or a client name?
The spacing system is satisfying to look at, but I especially like how the symbol carries the same soft, fluid rhythm as the wordmark. Feels precise without becoming overly rigid.
Construction lines are basically showing your working out, and yours actually add up. That grid makes the Splash mark feel inevitable rather than drawn.
The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.