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KŌYA — Brand Identity Direction
KŌYA (孤野) is a luxury designed-solitude brand — five permanent wilderness structures built for complete disappearance. Hokkaido in January. Old-growth Yakushima cedar. Kyoto mountain ridge. Icelandic geothermal valley. Patagonian steppe. Not a hotel. Not a retreat. A precisely designed interruption of everything.
The visual world is built on one rule: wilderness occupies 60–70% of every frame. The structure is always small. The human, when present, is smaller. Cold void forest at 4 AM. A single warm light inside a timber and glass box while everything ancient and vast presses against the outside. The most expensive nothing available.
The brief itself abandons the grid — horizontal strips for the brand world, editorial columns for identity, a manifesto chamber for the atmosphere lock. Every section a different spatial logic. The document is the disappearance.
Creative Direction — M N LOKESHWAR REDDY
Checkout the full project:
https://www.behance.net/gallery/250534593/KOYA-Brand-Identity-Direction
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UFAB numericals + motion system for logo and numericals,
via Ebb Scandinavia.
The new logotype symbolized their mastery in CNC manufacturing.
Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.
The numerals are now used on factory signage.
But the brand needed more ways to express smart connected manufacturing.
I built a motion system inspired by their CNC & measurement machines, where the same movement could carry across both letters and numbers.
This made the identity easier to extend without losing coherence.
Logotype: Ebb Scandinavia
Numericals: 1 AD, 1 designer (me)
Motion: me
Superb
I decided to re-imagine CapCut as a co-working space for creatives, where you can work all day (or all night), always fueled by free coffee on tap ☕
There's the "timeline lounge", where you can go when you want to network and share ideas, but also individual pods where you can go in and take a call or record audio 🎤
Essentially, this is a space that, much like the current CapCut brand, tailors itself for creatives and meets you where you're at, whether you're a morning person or night owl, or even if you're working away on your 5 to 9 until you can leave your 9 to 5.
Heck, bonus points if you are a video editor and you go there to edit using CapCut! (they should give out free memberships to whoever does that IMHO) 🤩
CapCut team, feel free to jump in on this idea - it's free for a limited time, all I ask is an invite to the grand opening 😉
This was all created by me, Sílvia Pinho, you can email me at hello@freelancingwithsilvia.com or find me on socials @freelancingwithsilvia
And, of course, you can see my vision and progress through the videos and images below 👇
oh, this is SUCH a solid concept that you brought to life. i could absolutely see this kind of development branching out from the brand in the future, & your integration of a clear color palette calls just the right amount of attention back to where logos are placed, never...
The Editor Behind Every Story
Concept
For this reinterpretation, I imagined CapCut not as a tool, but as a lifelong storyteller—the invisible editor helping us make sense of the moments that shape who we become.
The film follows a young man who discovers a letter written by his 10-year-old self. As he revisits the dreams, expectations, and promises contained in the letter, he realizes that while life did not unfold exactly as planned, every experience, relationship, and memory became part of a story still being written.
CapCut is reimagined as the editor behind every story—quietly helping us preserve, connect, and give meaning to the chapters of our lives.
Creative Process
The visual development began inside CapCut Design Studio, where I explored references and inspiration from the existing asset library to establish the emotional tone and visual language of the film.
Using Design Studio, I generated the key still images for each scene, developing the characters, environments, and cinematic moments that would form the narrative. These images became the visual foundation of the project.
The generated stills were then animated and sequenced in Runway to create motion, allowing the story to unfold through a series of interconnected moments and memories. Throughout the process, the focus remained on creating an emotional journey that reflected the film's central idea: that every life is a story still being edited.
Final Message
Every life is a story still being edited.
You were never writing it alone.
CapCut — The Editor Behind Every Story.
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