🛠️ The Process Research: Analyzing the pet food market to find a "white space" between clinical and overly-cartoonish brands. Exploration: Iterating on the paw-print concept to ensure it remained legible even at small sizes (like an iPhone dock). Refinement: Testing the "Pet Food With Nutritions" messaging against the bold iconography to ensure the hierarchy was clear. The result? A brand that doesn't just look good on a shelf—it builds a community.