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Tron Nutrition - Brand Book
Tron Nutrition is a premium fitness and sports nutrition brand dedicated to empowering individuals to achieve peak physical performance. The goal of this project was to establish a cohesive brand identity—including a strategic mission, visual language, and product packaging—that communicates strength, trust, and relentless innovation .
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A bold food packaging brand designed to make healthy eating feel exciting, honest, and impossible to walk past on a shelf.
Designed in Figma with a warm cream and category-color system, a punchy condensed wordmark, and an attitude-first brand voice that says exactly what everyone is thinking, "Healthy food sucks. SO WE FIXED IT."
Four SKUs, four personalities: Protein, Vege, Fitcken, and Detox, each with its own color accent that makes range navigation instant and shelf presence undeniable. Orange energy, olive green freshness, coral warmth, and soft lavender calm all living under one unified Lean Girl identity.
The real strength is the honesty. No wellness jargon. No guilt. Just real food, bold branding, and a QR code that earns the scan.
Really proud of how the vibrant orange backdrop, fresh ingredient photography, and clean label design made healthy meal prep look like something you'd actually want to eat.
Would love to hear your thoughts on the packaging direction. 👀
livePackaging Design | Food Branding | Brand Identity | FMCG
Tools: Figma, Jitter
Absolutely amazing!
Energy Central case study now live! If you would love a closer look go Check it out 😃
Super fun logo animation!
I had the honor of being part of the brand creation back when it was called Valhalla and operated only as an açaí shop. Over time, the business grew and became a well-known burger restaurant in the region.
However, there was an important problem: people had difficulty pronouncing and remembering the old name. To preserve the essence and legacy of Valhalla, Legado Burger was born.
Visually, the changes were also significant. The purple and yellow palette was replaced by black and orange, creating a warmer, more vibrant atmosphere connected to the burger universe. The typography became more rounded, reinforcing the brand’s personality.
In addition, the project gained several custom illustrations and the presence of the mascot Léo, helping strengthen the identity and connection with the audience.
🔥 Full project: https://contra.com/p/F7QsUElk-legado-burger?r=othiagotaos
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