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Another concept project wrapped.
I took an existing AI app builder direction and reimagined the entire visual identity around Launchly, an AI-powered platform that turns ideas into working apps.
The fun part wasn't just swapping the logo and colors. I wanted the new identity to actually feel native to the product, from the UI prompts and AI interactions to the little details throughout the motion system.
Clean visuals, restrained typography, a little bit of 3D, and enough motion to make the product feel alive without getting in its way.
This is the kind of work I enjoy most: taking an idea, finding the visual language for it, and then making that language move.
Built in After Effects.
What do you think of the direction?
#MotionDesign #BrandDesign #VisualDesign #AI #SaaS #AfterEffects #MotionGraphics
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Model rendering and branding done for Saafer's smart ring (Health tech)
For this project, the Contra community chose these colors and the concept featured in this post: https://on.contra.com/ppTKmT
Now we’re moving forward. In one of the two animations, we’re thinking of showing the frames more clearly and adding a methane gas effect, but the client disagreed with us, so we decided to let the Contra community decide.
21 voted
78%
6 voted
22%
27 votes
Closed
Option 1 For me
Crafting the Visual Identity for Elichi Coffee | Case Study
For Elichi, the goal was to build a brand identity that captures the ritual of craft coffee. The visual direction balances modern simplicity with a warm, sensory feel—creating a clean yet inviting identity across every touchpoint.
Design Highlights:
Custom Typography: Paired clean, modern letterforms with subtle editorial accents to establish an elevated, boutique feel.
Packaging & Collateral: Used generous white space and structured layout grids so the physical packaging feels premium in hand.
Palette & Materials: Blended deep, roasted tones with soft, muted neutrals to reflect the warmth of the space and the richness of the brew.
I’d love to get your feedback on this direction:
How does the balance between modern typography and warm tones feel to you?
Does the packaging strike the right balance between minimal and welcoming?
Cool work 🙌