A bold visual identity built around abstract forms, striking red accents, and experimental typography. The system balances raw textures with a minimal, high-contrast aesthetic to create a distinctive and cohesive brand experience across application
Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?
Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.
The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.
I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro