A Focused Website and Brand Identity for Creditspective’s alfa+A Focused Website and Brand Identity for Creditspective’s alfa+
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Shamik Sharma
• 10h
Creditspective sells to bank credit committees.
That is about the hardest audience there is to impress with a website. They read everything, trust slowly, and have seen every fintech homepage with a gradient and a dashboard.
So we went the other way.
Four pages. A lot of white space. One blue. Headlines a credit officer would actually say out loud.
And one Formula 1 car, because their product is called alfa+ and "Alpha is the goal. alfa+ is the engine" deserved a picture.
Designed and built in 19 days, including the identity for alfa+ and three whitepapers on one template. Good design has become the way people tell who is serious.
Completed work
Design EngineeringUI DesignWeb DevelopmentAdobe IllustratorCSS3HTML5
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