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I wanted to create a perfume brand that felt elegant from the very first look. I took inspiration from Arabic calligraphy because of its beautiful flowing forms and paired it with a minimal luxury aesthetic. The goal was to make the logo feel premium, memorable, and timeless, while keeping the overall brand identity clean and sophisticated. This is one of my favorite branding projects because every detail was designed to work together.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I need to confess!
I love trout fishing! It's my passion, where time flies, and I can disconnect from the everyday world and reset my creative juices.
I had the chance to design a logo for a local fishing contest that my friends are running, and here are the two logo variations I came up with.
LŽK stands for "Lithuanian Fishing Battles," and the concept behind it was to combine two fish heads in the negative space to form the letter Ž, as it's the first letter of the Lithuanian word for "fish" (žuvis)
🐠 🐡 🐟
I don't know if it's just me but i admire when i see blue used well in designs. 👏
The Lucra Brandbook
The brandbook is the least glamorous deliverable and the most important one.
It's the document that makes every future decision faster, the one a new hire, a freelancer, or an internal marketing team can open and immediately know how the brand should look, sound, and behave. Good brand work isn't just a nice logo. It's a system someone else can run without you in the room.
A look inside a recent brandbook.
PoW - https://contra.com/studioduo
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Love the Colors!
Brand design has been really fun lately.
Here's a glimpse of a few recent projects, as I try to find the time to build out full portfolio pieces. 😅
That resort mark moving into the pool shot sells the whole mood in two seconds flat, Jitter was clearly worth learning. Is the portfolio backlog piling up because paid work keeps winning out, or is it more the classic struggle to make time for your own stuff?
