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One of the unused logo concepts from a recent branding project.
I like this one because it shows how much meaning can fit into a simple mark.
House + upload arrow + memory layer—all combined into a single symbol, with a silhouette designed to reinforce technology and forward motion.
Even when a concept isn't selected, it's part of the exploration that leads to a stronger brand.
The balance between simplicity and meaning is what stands out here. Great concept, even if it didn't make the final cut. 🙌
Thank you for the detailed feedback!
This came together really well.
thank you!
Awesome work!
The subtle lighting on the inner folds really makes the 'memory layer' pop. It gives the mark a nice tactile, architectural feel that balances out the tech-focused upload motif perfectly.
Nice
looks very interesting tho. the pattern, the symbol to mean something. very nicee
Nicely done 👍
Sharing the unused direction is a good habit, it shows the client the thinking behind why the chosen mark won, not just the final result. The house and arrow read cleanly together even at that small icon size.
Love the color, stunning
thank you!
One of the best designs I’ve seen today. Really solid work 👏 keep pushing. The negative space is genius. This mark would look incredibly clean sitting in the sticky navigation header of a modern web canvas.
Colors amazing
Thank you!
love how its all put together
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