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Lepisov Branding
We're a design studio focused on boosting brand recognition
- $100k+
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Brand identity for INNO100, a flagship innovation store in Shenzhen.
The logo, typography, pattern, colors and imagery all build on the same idea: the meeting point of nature and technology. Waves become circuit lines, organic tones meet electric gradients, and the diagonal compositions give the brand a sense of forward motion.
The result is a consistent and recognizable identity designed to make the business feel established, distinctive and trustworthy.
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Brand identity for INNO100, a flagship retail store in Shenzhen showcasing 100 of the world’s most innovative products.
The challenge was to position the brand as premium, fashion-aware and future-facing — without defaulting to the usual cold tech aesthetic.
We combined a soft, atmospheric palette with flowing patterns inspired by city skylines, circuit boards and natural forms. The result is a flexible identity that works across the physical store, packaging, digital touchpoints and brand guidelines.
Building a brand for what’s next? Let’s work together!
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A first look at the new logo we designed for INNO100, a flagship store for innovative tech, design and fashion products.
The wordmark is built from one continuous line, connecting people and technology.
This is the first post in a series. More on the colors, patterns and retail applications soon
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One unused concept.
Before choosing a logo direction, we like to see how it behaves as a complete brand system.
Motion, UI, app icon, visual language—every application helps us understand whether the idea is strong enough to build a brand around.
One of the unused directions we explored for Muzim
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Great brand motion isn't about trendy shaders, cool effects, extrusions or embossing.
Every brand has its own visual DNA.
Our job is to understand it first, then turn it into motion.
We explore the logo's meaning, geometry and construction, recreate those ideas in 3D, and build motion that feels like a natural extension of the identity, not an effect added on top of it.
Built in Spline.
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One of the unused logo concepts from a recent branding project.
I like this one because it shows how much meaning can fit into a simple mark.
House + upload arrow + memory layer—all combined into a single symbol, with a silhouette designed to reinforce technology and forward motion.
Even when a concept isn't selected, it's part of the exploration that leads to a stronger brand.
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What can you find in this logo? 👀
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Turning logo geometry into animated 3D brand worlds in Spline is my guilty pleasure.
For this Muzim exploration, every 3D element grows from the logo itself, creating a cohesive visual language instead of standalone motion.
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When shadows become structure
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LevelUp Logo Breakdown Animation
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Conceptual Identity for High-End Audio Brand
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Another AI Thing Logo Animation
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X Logo Liquid Glass Animation
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LevelUp Full Logo Design
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Logo Design for LevelUp
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Logolounge Book 15 Entry - Client Work
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Logo For Designed.supply
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Best Motion Shots 2024
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