Comprehensive Churned Customer Analysis Using Excel ModelsComprehensive Churned Customer Analysis Using Excel Models
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Churned Customers Analysis using Excel
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Ciro's avatar
Cool work, Mina 🔥
Geethasree's avatar
Strong breakdown of churn drivers. Have you looked at cohort-based churn instead of aggregate churn rate? Sometimes retention patterns by acquisition month reveal structural issues earlier than overall churn trends.
Mina's avatar
Great catch! I did consider a cohort-based view to catch those acquisition month trends. For this specific dashboard, I prioritized a high-level breakdown of churn drivers to keep it digestible for stakeholders, but I agree that a cohort layer would add much-needed depth to the 'when' behind the 'why.'
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