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Coffee branding should sell the ritual, not just the roast.
For Daily Drip, I built a café and packaging identity around one simple idea: slow mornings, good coffee.
The illustrated characters represent different morning rituals quiet, rushed, mindful, tired, reflective giving the brand a human memory point beyond the logo.
The packaging stays calm and minimal so each roast feels clear, warm, and easy to recognize, while the illustration system makes the brand more ownable across bags, cups, posters, and café touchpoints.
The goal was to create a coffee brand that feels familiar before the first sip.
Good branding does not only make a product look better.
It makes the experience easier to remember.
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YAKUZA TEA PLACE — DNIPRO
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Each tea a name, each name a poem.
Concrete outside. Inside, time forgets itself.
They started calling it "our place."
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this study is so rounded-out, how inspiring! as a long-time lover of research for the sake of learning something new about the world & generally someone with a curiosity for what the world outside of the one i've been raised to know tangibly looks like, this is an absolute...
Meet Chip! My entry to the Recraft Challenge.
INVISIBLE TO MOST. ESSENTIAL TO ALL. While the whole world sleeps, Chip designs, builds and maintains the tiny infrastructure that keeps nature running smoothly.
From Acorn houses to snail highways, no detail is too small. Someone has to do the small work.
That Someone is CHIP.
The idea is to have a character that has its own universe. He's not a mascot for a brand, he is the brand.
It started from a single idea of having someone who takes care of the hidden world beneath us. Initially it was to have a beaver who builds things as a mascot for a real estate or a construction company, but It evolved into a whole universe.
I primarily used Recraft 4V.1 and V4.1 pro along with folkcraft style attached to it.
It was really fun to use the exploration mode and then stick to one character to build a whole whole around it that too with precision.
Let me know your thoughts in the comments and good luck to everyone else participating <3
this little chip looks adorable! nice work
Another day, another happy client! 🇪🇸✨
Proud to have designed the logo for TARA, a brand based in Spain. Every project is a chance to transform an idea into a meaningful visual identity, and seeing another satisfied client makes the journey even more rewarding.
Thank you for trusting me with your brand. Here's to creating logos that are simple, memorable, and built to leave a lasting impression.
minimallogominimalminimalistlogodesignLogo DesignBrand DesignGraphic DesignAdobe IllustratorAdobe PhotoshopAdobe XD
wow! perfect Branding. What tool did you use
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