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The study behind the first new wild cat species in over a century compared the genomes of 38 cats. 🐈 But it started with one volunteer thinking, "wait, this doesn't look right."
The tilcayo lives in Bolivia's cloud forest — and locals already had a name for it. Science just caught up.
Two things I keep coming back to:
Tools (AI included) speed up the search. Noticing is what starts it.
The best insight is often already in the room. Someone just has to name it.
When did "something's off" last lead you somewhere good?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Suds on Wheels: mobile dog & cat grooming in Austin, TX (a fictional business: solo groomer Dani Reyes and one van).
The problem: Dani grooms all day and answers "which day are you in my area?", "how much for a doodle?" and "can you come Tuesday?" texts all evening. Then she chases no-shows and forgotten rebooks.
What I built: customers book inside one chat, not a form. Suds, her booking assistant, asks and they tap. It works out the zone from the address, offers only real openings, takes a $20 card deposit and saves the booking, all in the conversation.
Her quirks, built into the slot engine:
Zone days: one part of Austin a day (North Mon & Thu, Central Tue, South Wed & Fri, East Sat)
Cats go first: only the 8am slot, before any dog has been in the van, one cat a day
Coat drives time: a doodle needs twice the slot, plus a 20-min drive buffer
New clients pay a $20 deposit, because no-shows hurt a one-person business
Then the follow-up runs itself: day-before reminders with one-tap confirm, a 6pm release of unconfirmed spots to the waitlist (first to claim wins), a 7am route brief, report cards with one-tap rebooking, and an "Ask Dani" inbox where she answers once and Suds learns it.
How to test:
suds-on-wheels-app.lovable.app → Book a groom
Try "Biscuit, goldendoodle" at 15001 Wells Port Dr, Austin, TX 78728 (North, Mon & Thu)
Pay with test card 4242 4242 4242 4242, any future date, any CVC
Try a cat ("Miso, Persian", ZIP 78705): only 8am slots
Owner view: /admin → Peek at Dani's dashboard
Sample data is labelled and payments are in Stripe test mode. Built end to end in Lovable.
An AI-powered outreach engine built with n8n, Python, OpenAI GPT-4o, APIs, and Telegram. The system uses 8 specialized workflows to handle prospecting, research, personalized copywriting, responses, closing, reporting, orchestration, and outreach preparation from a single Telegram interface.
The Nexora identity didn’t start with the mark you saw.
It started with a lot of bad ideas 😅
We explored 20+ directions before getting anywhere close to the one we’re developing now.
And honestly, that’s usually the part of branding nobody sees.
Sketching.
Rejecting.
Simplifying.
Going back.
Trying again.
Especially with Nexora, we kept running into the same problem:
How do you make an AI + fintech brand feel futuristic without making it look like every other AI company?
Here’s a little behind the scenes of how we explored it ↓
Curious about other designers here:
Do you know when you’ve found “the one,” or do you keep exploring anyway?
