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The Nexora identity didn’t start with the mark you saw.
It started with a lot of bad ideas 😅
We explored 20+ directions before getting anywhere close to the one we’re developing now.
And honestly, that’s usually the part of branding nobody sees.
Sketching.
Rejecting.
Simplifying.
Going back.
Trying again.
Especially with Nexora, we kept running into the same problem:
How do you make an AI + fintech brand feel futuristic without making it look like every other AI company?
Here’s a little behind the scenes of how we explored it ↓
Curious about other designers here:
Do you know when you’ve found “the one,” or do you keep exploring anyway?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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We/Make - Brand Identity Designed for Business Growth
A strategic brand identity for We/Make, built to create a stronger market presence, communicate credibility, and give the business a clear, recognizable visual position.
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This is brilliant
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