For Appy, a London product studio for impact-driven startups, the wordmark, icons, 3D smile and Appy Pixel, its custom typeface, all come from the same grid.
Appy Pixel won Typography at the Online Design Awards.
Type first or symbol first: where do you start a rebrand?
A thin lime circle tells you which two words this page is about.
The headline sits over a sunset photo of a panel field. The "Get started" and "Explore innovations" buttons share the circle's lime, so the eye moves from the circled words straight to the next step.
Large faded capitals repeat those two words across the sky, faint enough to stay inside the photo. On mobile they break onto two lines, and the headline and button stack above two frosted cards.
Only two words of "Solar Energy for Your Home and Business" are lime, and the whole page follows them.