If AI can make anything, what still makes something yours?

I've always wanted to open a cozy little café. Books on the shelves, jazz on vinyl, matcha on the menu, and stories tucked into every corner.

So I imagined one.

Using Envato's AI tools and assets, I built the identity for Stories' House. The logo, menus, packaging, and brand system all came together through AI.

But the soul didn't.

That came from the prompts I wrote, the references I obsessed over, the directions I rejected, and the feeling I kept chasing until everything belonged to the same world.

AI created the visuals.

I directed the vision.

Here's my entry for the #EnvatoChallenge.

What's one creative choice you've made that AI couldn't have made for you?

@Envato

Here's the walkthrough of how I made the brand identity for the cafe of my dreams. Also catch my human behind the AI moment where I use the inspiration from Pinterest mixed with the assets created by Envato to create the desired output:)

Would you pay a 400€/month membership without needing convincing? This was my challenge with Beau Society, a premium wellness membership in Lyon 💆 Instead of justifying the price, I've built a brand that removes the decision entirely: strategy, creative direction and design, all engineered so that 400€ feels OBVIOUS to the target audience, not expensive. What's more exhausting for you: paying for wellness, or figuring out where to spend it? For me: The second, and I learned it the hard way! 💀

Nice work!