The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Tower 28 × Owala — Camp SOS Campaign Concept | Beauty, Wellness & Lifestyle
Camp SOS is a speculative brand collaboration concept I developed to explore how Tower 28 and Owala could come together through a shared summer lifestyle experience. Rather than simply combining products, I built the concept around a larger “camp-issued” world connecting skincare, hydration and outdoor summer culture.
I developed the campaign positioning, visual direction and consumer-facing creative, translating the concept across social content, branded merchandise, promotional graphics and campaign storytelling. The result is a collaboration designed to feel cohesive, nostalgic and highly recognizable while still maintaining the personality of both brands.
My work included:
• campaign concept and positioning;
• collaboration strategy and creative direction;
• campaign naming and messaging;
• visual identity and art direction;
• social media and promotional graphics;
• branded merchandise and experiential concepts;
• launch storytelling and copy direction.
This is an independent speculative concept and is not affiliated with Tower 28 or Owala. Generative AI was used selectively to visualize supporting imagery; the strategy, concept, creative direction, messaging and layouts are original.
Love the colors!
🫶🏾
love the colors
🫶🏾
Fantastic work, Miya🔥 🔥
🫶🏾
Beautiful work, I love the closeups and color palette, it all feels fresh!
Screams Summer
Awesome work👏🔥🔥
Such a clever and thoughtful layout!
Really inspiring work! 😍
Creative work
camp-issued is such a fun angle
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using it?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
Brand Design
The best brand designers are on Contra. Scroll to see what's trending in brand design. What are you building?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
Ana is a psychologist who wanted a brand that reflected what therapy truly helps patients do, untangle their emotions through conversation and see everything from a new perspective!!
We built this concept together, creating a youthful and relatable identity designed mainly for women between 20 and 40
It was such a meaningful and fun project to develop
Adore the colors!
CHARGE — Brand Concept
Challenge
The focus gum category is crowded with products that rely on functional claims, lifestyle clichés, or overly clinical branding. CHARGE needed a visual identity that immediately communicated energy, confidence, and momentum while feeling premium enough to compete on modern digital shelves.
Idea
Energy. Focus. Go.
The concept treats focus as movement rather than concentration. Every graphic element—from bold typography and angular compositions to kinetic motion and athletic photography—reinforces the feeling of acceleration.
Rather than telling people they’ll feel energized, the brand is designed to make them feel energized the moment they encounter it.
Visual Language
A bold, high-contrast design system built around oversized typography, dynamic geometric forms, clean white space, and vibrant product colors creates an instantly recognizable identity. Bright lifestyle photography captures moments of determination, speed, and achievement, while the colorful packaging becomes a hero element across every touchpoint.
Motion System
The motion language is driven by momentum. Type slides with purpose, products snap into frame, athletes move through fast cinematic cuts, and macro product moments add tactile detail. Every transition is quick, precise, and intentional—mirroring the instant boost associated with the product.
Photography
Instead of generic fitness imagery, the photography celebrates peak performance across multiple sports and disciplines. Powerful portraits, dynamic action, and vibrant outdoor environments create a feeling of optimism and forward motion while reflecting a diverse community of high performers.
Outcome
The result is a contemporary consumer brand that feels energetic, premium, and highly scalable. The identity extends seamlessly across packaging, social media, motion graphics, advertising, digital experiences, and retail—creating a cohesive brand system that is memorable both on shelf and on screen.
Treating focus as movement instead of concentration is a sharp reframe, most gum brands default to clinical or minty-clean visuals instead. The kinetic macro shots are doing a lot of the heavy lifting here. Was that photography direction locked in from the start, or did it come...
A great yoga website should create a sense of peace while inspiring visitors to begin their wellness journey.
This Yoga Website Design was crafted to showcase yoga classes, retreats, instructors, and wellness programs through a clean, elegant, and conversion-focused digital experience that encourages bookings and long-term engagement.
One of the biggest challenges was maintaining a calming visual aesthetic while integrating essential features such as class schedules, instructor profiles, testimonials, and booking sections. I solved this by designing a clear content structure, intuitive navigation, and strategically placed call-to-action elements that guide users effortlessly throughout the website.
Built as a Webflow Expert, Webflow Designer, and Webflow Developer project, the website features responsive layouts, CMS integration, smooth interactions, and optimized performance across all devices. I also utilized GSAP, Finsweet Attributes, Relume, and LottieFiles to create a seamless, scalable, and engaging user experience.
The final result is a beautiful, high-performing website that helps yoga studios strengthen their brand, increase class bookings, and build meaningful connections with their community.
Contact Information:
📧 Email: vprimedigitalz@gmail.com
💬 WhatsApp: https://wa.me/message/XE2GLIKLK5LUO1
Feel free to explore my portfolio to see more of my website design work.
Beautiful work! 👏 I really like how the clean visual style supports the calming experience while still keeping the design conversion-focused. Great balance! 🌿✨