Hello creative freaks! Long time, haha! I have come here to present something I recently worked on to boost my creativity and challenge myself than the usual. So one can say that I took a random brief I got on instagram PRETTTTY seriously and made it a "weekend" fun activity for me to be indulged in. The brief was: "10–6 Pizza" is a late-night pizza brand built for people who live on the opposite schedule. Designed for night shift workers, late-night creatives, and anyone awake while the rest of the world sleeps Alongside its core pizza offering, the brand also provides thoughtful, healthier sides, giving customers lighter, more balanced options during long shifts.

Anddd, here was my take on the brief! Loud, banging, basically inviting all the nigh owls to fuel up for the hours coming ahead of them! No lousy worked allowed, only pumped up, well fed and well hydrated workers moving forward...

Check out the whole design in my feed and do drop in your comments on what you all think on this approach I took to create 10-6 Pizzeria's overall brand and visual identity design.