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Keep growing! Thanks for all the love here. Got big plans and lots of cool stuff coming!
Wish you good luck!
Thank, you too!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Planet Football Rebrand ⚽️
Planet Football is a celebration of everything the game has to offer beyond the scoreline. While traditional football media focuses on match reports and opinion-led coverage, Planet Football highlights the humour, nostalgia and culture of the sport, capturing the moments that make us love our beautiful game.
I led the rebrand and creative direction to help reposition Planet Football for a younger, more social-first audience. The goal was to rediscover the brand’s playful identity and evolve it into a more engaging and distinctive presence across digital platforms.
The identity needed to feel energetic, expressive and unmistakably football, while standing apart from more conventional news outlets. It had to support fast-moving social content while maintaining a clear and recognisable brand system across all touchpoints.
The final identity introduces a refreshed visual system, animation style and content direction designed for social-first storytelling. Supported by a new TikTok and Reels strategy and a redesigned website, the rebrand transforms Planet Football into a more dynamic and engaging brand built for modern football audiences.
The colors are so good!
Most apps get one photoshoot, then watch the brand slide out of shape as every picture after it comes back looking a little different.
This project fixed that. Built a repeatable photo style for the app's brand using @Krea , so the team can make new shots any time and they still look like they belong together.
Here's a preview. Different actions, angles, and faces. Still clearly one product.
The team can make more next month without me and it holds. App Store, website, ads, all looking like the same company.
The alternative is what most products live with. Every new picture a little off, until the brand looks like a different company in each place someone runs into it.
The real win isn't the visual consistency, it's that the team can generate new on-brand shots next month without you in the loop. That's the line between a style and a system.
