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Most apps get one photoshoot, then watch the brand slide out of shape as every picture after it comes back looking a little different.
This project fixed that. Built a repeatable photo style for the app's brand using @Krea , so the team can make new shots any time and they still look like they belong together.
Here's a preview. Different actions, angles, and faces. Still clearly one product.
The team can make more next month without me and it holds. App Store, website, ads, all looking like the same company.
The alternative is what most products live with. Every new picture a little off, until the brand looks like a different company in each place someone runs into it.
fabulous work, & doubly useful! variety's the spice of life, after all.
Looks just amazinng
This is SO cool 😍
amazing
Love it. Awesome work
brand drift after the one photoshoot is so real
Wow! Amazing
The one-photoshoot-then-drift problem is so common and most teams just live with it. What was actually breaking in the old process, was it lighting and angles, or more that every shoot used a different photographer with their own eye?
From my experience the problem was that branding guidelines got passed through multiple hands over time. People changed, tastes shifted, everyone brought their own interpretation.
On top of that, different photographers for different situations, no one person approving the...
The real win isn't the visual consistency, it's that the team can generate new on-brand shots next month without you in the loop. That's the line between a style and a system.
That still requires a bit of team training, but yeah ;)
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We created this detailed Fitness & Health Tracker Mobile UX Wireframe Sketch to demonstrate how early-stage low-fidelity design solves complex data visualization challenges. Built for HealthTech founders, wearable startup teams, biohacking platforms, and fitness SaaS creators, this paper wireframe concept lays the UX blueprint for tracking daily readiness, vitals, and activity metrics.
The Problem We Solved
Health and fitness apps often struggle with "data overload." Aggregating sleep scores, activity intensity, recovery stats, and daily vitals into a single screen can easily overwhelm users, leading to low retention and high app abandon rates.
This UX sketching process focuses on information architecture and visual hierarchy. By structuring raw telemetry into distinct modules—such as a central Readiness Score ($87$), daily vital metrics, and progress bars ($450\text{ Cal}$)—we ensure complex health data remains clear, motivating, and actionable.
Key UX Wireframing Highlights
Readiness & Spotlight Dashboard: A high-level daily readiness score ($87$) supported by quick-glance status indicators for sleep quality, activity levels, cycle tracking, and weekly trends.
Vitals & Activity Telemetry Module: Structured layout balancing daily calorie burn ($257\text{ cal}$), active vs. inactive time ($10\text{h } 34\text{m}$), and total step count ($3,827$).
Time-Series Analytics Flow: Clear view toggles (Today / Week / Month) paired with low-fidelity bar charts to establish intuitive data navigation.
Ergonomic Layout & Thumb-Zone Mapping: Critical CTA zones and key metrics positioned within natural screen reach for effortless single-handed navigation.
Building a HealthTech App, Fitness SaaS, or Wearable Companion?
Whether you are a founder bringing a new HealthTech MVP to market or an established wellness brand redesigning your digital product, we provide end-to-end UX/UI design services—from hand-drawn wireframe strategy to high-converting, pixel-perfect production designs.
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I'm currently working on several projects in parallel. I'm also working on several parts of the upcoming case study.
Its insanely good color contrast. High-end🔥❤️
A Culture of Excellence
Minale Design Strategy created a brand universe built around a strong idea: a culture of excellence. To bring this positioning to life, I came up with the idea of embodying this ambition by treating fruit and vegetable baskets as genuine works of art.
The aim was to go beyond their purely functional purpose and reveal the beauty and perfection of the products. Each composition is conceived as a unique piece, celebrating its shapes, colours and textures.
To reinforce this vision, I designed a hallmark as a symbol of quality. The imagery extends this approach, highlighting the beauty, precision and exceptional character of the product.
Together, these elements create a universe in which the product becomes an object of contemplation and desire, expressing craftsmanship and a true culture of excellence.
High-end.❤️
