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Most apps get one photoshoot, then watch the brand slide out of shape as every picture after it comes back looking a little different.
This project fixed that. Built a repeatable photo style for the app's brand using @Krea , so the team can make new shots any time and they still look like they belong together.
Here's a preview. Different actions, angles, and faces. Still clearly one product.
The team can make more next month without me and it holds. App Store, website, ads, all looking like the same company.
The alternative is what most products live with. Every new picture a little off, until the brand looks like a different company in each place someone runs into it.
fabulous work, & doubly useful! variety's the spice of life, after all.
Looks just amazinng
This is SO cool 😍
amazing
Love it. Awesome work
brand drift after the one photoshoot is so real
Wow! Amazing
The one-photoshoot-then-drift problem is so common and most teams just live with it. What was actually breaking in the old process, was it lighting and angles, or more that every shoot used a different photographer with their own eye?
From my experience the problem was that branding guidelines got passed through multiple hands over time. People changed, tastes shifted, everyone brought their own interpretation.
On top of that, different photographers for different situations, no one person approving the...
The real win isn't the visual consistency, it's that the team can generate new on-brand shots next month without you in the loop. That's the line between a style and a system.
That still requires a bit of team training, but yeah ;)
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Love the color choice used
The INKFLESH mark I designed starts with an empty profile avatar. A deliberately plain shape for an identity full of strange characters.
The characters needed room to change. The identity also had to work on a woven label or an app icon, where a detailed illustrated face has very little space to do its job.
I kept the silhouette and palette constant, then let the artwork change around them. The mark can hold an illustration, appear as a solid stamp, or sit on its own at a small size. Each version still has the same shape underneath.
That was the useful constraint: decide what someone should recognise when the most expressive part of the design disappears.
If your identity depends on a detailed illustration, try its smallest application before approving the whole world around it.
Super bold and creative! Love the vibrant colors. 🔥