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Here's a small behind-the-scenes from Apocrypha.
One of the core ideas behind this project is that AI is not the final artist, it's the creative catalyst.
For each card, I first generate a visual concept with Envato AI to explore composition, symbolism and atmosphere. That image becomes a briefing rather than the final artwork.
From there, a real artist reinterprets the concept entirely by hand, bringing their own style, anatomy, imperfections and artistic decisions into the piece. The final card is then designed around that illustration, combining graphic design, lore and visual identity into a finished collectible artifact.
This workflow is exactly what Human by Design means to me.
AI accelerates exploration.
Humans create meaning.
Apocrypha isn't about replacing artists. It's about building a system where AI expands creative possibilities while giving artists a new starting point to transform into something genuinely original.
🔗 main post : https://on.contra.com/76JzHr
more visual identity:
Awesome work!
Thank you!
The framing of AI as creative catalyst rather than final artist really shows in the output, there's a clear editorial hand shaping these after generation. I'd guess the antlered figure took the most manual passes to land right, am I close?
Human by design! Well-done
Thank you!
The concept is very cool and authentic. Love this !!!
Thank you!
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Great prsentation and animations, wish you the best in challenge !
Here is submission for the Envato × Contra Human by Design challenge.
I set out to answer a simple question: What happens when AI becomes part of an animator's creative process instead of replacing it?
I started out with Envato 3D assets, I used Envato's AI tools to explore ideas, generate concepts, test transitions, and build each scene one decision at a time. Every shot was refined through countless iterations until the visuals, sound, and pacing came together as a single story.
For me, this project isn't about what AI created.
It's about the creative choices that turned those generations into something meaningful.
Created using Envato's Gen AI and Stock Assets Library, Edited and composited using PremierPro and Directed by My creativity.
This is one of my best Submission because the human impact to the final result is Undeniable. When I watched the results I felt it was one video, but having to go through the video that explained the process of how you brought it all together is amazing. BRAVO!
Human by Design is about transforming a personal feeling into a brand through intentional creative decisions—not simply accepting the first AI output.
Behind every colorful visual is a series of human choices that transformed a summer craving into a complete brand experience.
Fruitea — Turning a Summer Craving into a Brand
For this challenge, I created Fruitea—a fictional tropical iced tea brand inspired by a simple summer craving.
On a 40°C day, I was craving something cold, colorful, and refreshing. I don't live anywhere near a beach, so instead of...
Nice design