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Before-and-after example from a leadership presentation redesign. I rebuilt message structure, visual hierarchy, and charts so executives could understand performance insights in seconds.
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The home page I initially explored was'nt enough. It lacked craft and direction. I redesigned how the cards are experienced and how much information they convey. its been fun building this project in public with y'all and I'm open to new projects and collaborations.
1. I improved the balance between visual "breathability" and the data users need at a glance.
2. I also rebuilt the card component to feel more tactile and responsive to user interaction.
3. Scalable Design System in a cohesive visual language for future iterations to maintain the same level of craft.
Good work
I was on a client call today explaining why I went with a certain brand direction and halfway through I realized I wasn't explaining anything. I was figuring it out on the call.
Like.. the strategy doc exists and the rationale is in there. but the thing that came out was even better than what I had, and I think that's because I had to make it understandable for someone who's not in my head for 3 weeks.
Not sure if that's a bad thing or not? I think the reason presenting design work feels awful sometimes (at least for me) is because my thinking isn't done yet and I can feel myself finishing it in real time and there's nowhere to hide.
I've been trying to just... accept it? Like, stop treating the presentation as the thing after the work. It might be the work.
Still figuring that out tbh
It's for sure really hard to present design decisions when we feel as if nothing is ever considered "done". I think designers index pretty high on the perfectionism scale which makes it so difficult to feel like anything is ever complete. I think putting ourselves in positions...
Why not approach a pitch deck… the way you approach a website? 🤔
Without realising it, I applied the same design logic behind websites to my pitch deck showing my services.
It helped me create a better flow with:
• Clear hierarchy
• 1-2 goals per page/section
• Structured journey
In this example, I focused on pulling attention quickly (credibility first), then guiding through services in a way that feels natural and easy to scan.
Using Figma to wireframe the slides is my approach with the grids and components.
Tip: If a slide is trying to say too much, it’s probably not doing its job.
What’s the hardest part of building a deck for you?
Super insightful! Definitely going to apply
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