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GlowStar Fitness & Spa is a premium wellness brand that blends strength, transformation, and relaxation. Its bold black, white, and gold identity reflects energy, luxury, and achievement, while the custom logo symbolizes power and progress. Built around the promise “Making You Fit and Better,” GlowStar delivers a modern and inspiring fitness and wellness experience.
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VITALIS — Nature-Powered Wellness Landing Page 🌿💊
VITALIS is a wellness and supplements website concept built around the connection between nature, science, and everyday health.
The goal was to move away from the typical clinical supplement aesthetic and create something that feels fresh, natural, and contemporary — while still communicating product credibility and making the path to purchase clear.
Special attention was given to:
• a bold product-first hero built around the visual connection between supplements and natural ingredients;
• oversized typography integrated directly into the composition;
• a calm green and off-white palette that reinforces the natural wellness positioning 🌿;
• ingredient imagery that makes the formula feel tangible, fresh, and easy to understand;
• clear product discovery and “Buy Now” actions without overcrowding the experience;
• supporting trust elements and benefit-focused content around vitality and immunity;
• responsive mobile layouts that preserve the visual storytelling while simplifying navigation 📱;
• a clean, scalable visual system suitable for additional formulas and wellness products.
The result is a fresh digital experience that brings together nature and modern wellness — making the product feel both approachable and premium.
Looking to create a distinctive digital experience for your wellness, suppl
The green palette works perfectly here.
A fitness brand needed a bold and energetic identity that could stand out and motivate its audience. Their previous branding felt weak and didn’t match the high-energy nature of the business.
"Weak" in fitness branding usually turns out to be a contrast problem more than a typeface problem. What ended up carrying the energy for you here - the type weight, the palette, or the photography?
Branding for Corpus, a Pilates and physiotherapy studio. I developed a warm and contemporary identity focused on movement, wellbeing and a more refined, tactile approach to the brand across physical and digital applications.
Branding 🤩 😍