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A fitness brand needed a bold and energetic identity that could stand out and motivate its audience. Their previous branding felt weak and didn’t match the high-energy nature of the business.
"Weak" in fitness branding usually turns out to be a contrast problem more than a typeface problem. What ended up carrying the energy for you here - the type weight, the palette, or the photography?
Thanks for the insight. You’re right — contrast plays a big role in fitness branding.
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