Fluxo is a modern fitness technology brand built around movement, performance, and connected expe...Fluxo is a modern fitness technology brand built around movement, performance, and connected expe...
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STEPHEN ALEJI
• Sep 25
Fluxo is a modern fitness technology brand built around movement, performance, and connected experiences. The challenge was to create a visual identity that felt energetic and technologically advanced while remaining distinctive, flexible, and consistent across multiple brand touchpoints.
I developed a bold, performance-driven brand identity and visual system that gives Fluxo a recognizable presence across digital and physical environments. The direction combines a strong orange-and-charcoal palette, confident typography, dynamic compositions, and a modular graphic language designed to communicate movement and technology.
The system was extended across brand guidelines, digital products, wearable technology, fitness apparel, packaging, social media, marketing campaigns, and physical environments, creating a consistent experience wherever the brand appears.
The result is a scalable identity designed to help Fluxo communicate with clarity and confidence from a mobile screen and smartwatch to apparel, packaging, and large-scale brand applications.
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